More and more traditional niche publishers are morphing into “media companies.” They not only produce print publications, but digital versions, webinars, events and other revenue streams, too. And now niche magazines are forging into the wonderful world of e-commerce.
Here’s an intriguing website/search portal to check out: Founded by Heather Marie in S.F. in 2011, Shoppable.com works with multiple retailers, including digital publishers large and small, to create a scale-able source of native e-commerce sales. Yes, Shoppable is reaching out to publishers as potential merchants. [Read more…]