Integrated Proposals to the Max: An Interview with PennWell’s Paul Andrews



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Media guru Paul Andrews shines the light on how best to maximize your clients’ digital media dollars.

The integrated proposal conundrum: From basic banners to strategic social media boosts, which ad units should be offered, when should they be offered, and what metrics should be used?  We interviewed publishing guru Paul Andrews on how to prepare a campaign proposal that will give clients the most bang for their buck. It’s all about the right-timing.

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