So I’ll start by saying my personal social media efforts are lacking.
Unless you’re Kim Kardashian, or other made-for-TV celebrities who have oodles of time on their hands, keeping up with social media posting from a corporate perspective is daunting. Many people perceive social media as a fun hobby or a casual, person-to-person experience. But in the publishing world it can be serious business and even a single-character mistake can have a profound effect. For example:
Just finshd a bd conversatn w XYZ Cmpny 2day. Need more discuss. #XYZ
Just finshd a gd conversatn w XYZ Cmpny 2day. Need more discuss. #XYZ
Can you imagine if your editor made a mistake like this if they were in a hurry? [Read more…]