Ongoing communication with your audience is vital to the success of the relationship. If you are a celebrity, it seems to matter quite a bit if you tweet. But as a niche magazine publisher, you can do what works best for you–blog, tweet, email, text, instagram, video or whatever–as long as you keep a robust conversation going with your customers.
If you haven’t started thinking in these terms, take a lesson from the recent Leno-Fallon shift.
Lotsa buzzzzzz about the Tonight Show. Did Leno really get ousted because he didn’t tweet enough?