3 MORE Things You’re Not Doing with Social Media (That You Actually Already Do)



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Make social media for your magazine a breeze by incorporating what you already do.

Where do you fit in THE TIME to create more content AND use it to engage readers via social media?

I gave you three ways to do just that with things you and your editors already do in my previous post: 3 Things You’re Not Doing with Social Media (That You’re Actually Doing).

Here are 3 MORE existing content sources that you can draw upon to engage readers, re-purpose content, and give your publication a personal touch:

1) Share your readers’ content.

You’re already on Facebook, on Twitter, on Pinterest. Re-tweet, re-post/”like”, and re-pin your readers’ content. Then guess what? THEY will turn around and re-tweet, re-post, and re-pin THAT interaction. Convert your readers into advocates for you and your publication.

2) Share the Web.

You’re already a website visitor. A news browser. A pic clicker. Share what you like. It doesn’t have to be related to your publication, or even your pub’s area of interest. See a funny someEcard? Tweet it. Post an interesting news article on Facebook. Pin a cool photo. Don’t be afraid to give your magazine’s social media presence some personality! [Read more…]

Why Engagement Rocks and Impression-Driven Marketing Sucks



Media and technology advances change the sales landscape faster than most of us can fathom.  Salespeople may use the aforementioned as an excuse, but savvy sales pros leverage this phenomenon to their advantage, solidifying themselves as the “expert media guru” (Niche Media 101).

Real World Example: Seven weeks ago, a prospect asked us to help promote a football training camp that would be held during Spring Break, just five weeks away. Of course, they only had $500 in the budget. Yes, I thought what you’re thinking right now – Good luck.

After a quick review of the prospect’s social media profile, we developed a five-month engagement-based campaign using the upcoming camp as a launch event. Although the camp had few new sign-ups, the facility grew their weekly training from 40 to 110 in the weeks leading up to spring break. At the client’s request, we’re now preparing an annual comprehensive engagement-based marketing campaign. We sold services to the prospect and turned $500 into a nice 5-figure monthly agreement. [Read more…]