The Real Reason Why Social Media Matters for Niche Publishers



270px-Cogul_HBreuil

Social Media is not exactly new. Sure the medium has evolved but we’ve been sharing with each other for ages.

Tom Standage has recently released his new book, “Writing on the Wall.” In his keynote speech, he posits that social (media) sharing is actually a very old thing—going back centuries. His talk is almost 48 minutes long, so here is our short version:

Standage refers all the way back to the Roman Empire, where the elite had slaves who collected their personal messages and scribes to write them.  All of them were active social sharers. (We can probably make the argument that social sharing goes all the way back to the prehistoric age with hieroglyphics.) [Read more…]