The concept of sponsored content and native advertising sound so promising and simple, but there are plenty of ways to screw it up. Above all else, you must preserve your credibility with readers. Keep readers #1 and you can find whole new revenue streams for your niche magazine.
We recently interviewed Rob O’Regan with some of the most common questions we hear about the ins and outs of sponsored content. Rob is Editor of eMediaVitals, an online publication that serves print media executives who are transitioning their businesses to e-media. Rob has a keen understanding of sponsored content programs such as native advertising, which can provide enormous financial benefit to both print and online properties–if done right.
Here’s the highlights of our interview with Rob: [Read more…]