City & Regional magazines are known for having a robust print and event presence. But online success can be more elusive. Did you know that developing and refining your e-newletter program could be the most lucrative part of your digital portfolio? We consulted audience development superstars Melissa Chowning of D Magazine and Cassie Noves of 5280 to learn how niche publishers can drive profit with their digital products. [Read more…]
For city & regional publications, there’s huge potential in developing “hyper-local” online strategies for content and advertising. But what is really working for savvy publishers in the digital space?
We caught up recently with Cathy Merrill Williams, President & Publisher of Washingtonian Media. We asked her about the inside scoop on their efforts to create digital content and grow digital revenue.
Niche Media HQ: For City/Regional publications, can you give us a couple of examples of digital strategies that have worked for you to grow revenue? [Read more…]