All publishers want to generate more online revenue, right? You know you need to drive traffic and convert users while at the same time creating engaging content. But where do you start when you want to kick your web strategies (and revenues) into high gear?
We recently caught up with Stuart Hochwert of Prime Publishing. They are generating 100% of their revenue online. In just 5 years, this start-up has built 5.3 million subscribers and generates over 15 million page views of its content per week. We asked him about successful web revenue strategies and here’s what he had to say:
Niche Media HQ: What kinds of web revenue strategies have been successful for you and why?
“Like most web sites, we offer banner ads. Direct sold brings us the highest CPM. After that, Google AdSense is what I recommend for everyone as a major revenue source for unsold inventory. That said, every industry has some banner networks that may do well for a specific vertical or niche, may be even better than Google AdSense. There are also hundreds of general networks out there. Some are worthy of testing and do well for us. In addition, some of our sites have video and we sell pre-roll directly. This can be a very nice source of revenue. [Read more…]