This week’s Summer of Niche Magazines great idea to share comes from Marketing Director Sarah Farlee and the High Plains Journal: With traditional advertising programs evolving, this niche publication developed a highly successful, revenue-generating program of Special Projects.
Sarah explains how it works:
“We were inspired by the need to evolve with our clients and the shift in standard media buying. As PR budgets increased and media budgets decreased we had to adapt. Our advertisers want to engage with our audience, they want something they can monitor or see results. [Read more…]