An Equation for Success from the Summer of Niche Magazines



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Niche publishers share winning ideas!

As we wind down our Summer of Niche series for 2014, we want to thank all the publishers who submitted great ideas to share with our audience. We received almost 100 entries and very quickly some themes rose to the top, such as a whole bunch of ways to create and distribute compelling content, contests, video series, and more. Check out our past Summer of Niche blog posts for all kinds of great ideas.

The two most popular themes, most often in combination:  Drum roll, please……

Brand new events + ground-breaking partnerships = Big Success

It’s not just that publishers are creating events for an additional revenue stream with niche-like partners, or are becoming “the sponsor” of a new event. Many do that now very successfully. [Read more…]

Summer of Niche: Find New Ways to Tell Your Niche’s Story!



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This publisher thinks outside the box and created a truly unique event!

Here’s not only another great magazine idea to share, but if you’ve been reading our Summer of Niche series you know that niche publishers creating unique, dynamic, NEW events is becoming a serious trend–one that produces a whole new level of brand awareness PLUS  a successful revenue stream.

STORY is a Kentucky lifestyle magazine that went beyond the scope of typical regional/city magazine partnerships to create a very innovative event and also took the step to film a documentary about “the-behind-the-scenes-and-concert” to further the life of the event.

Julie Wilson, STORY Founder/Publisher/Chief Storyteller, tells us how they did it: [Read more…]

Summer of Niche: Timing is Everything for Compelling Content!



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Timing is everything…especially with your themed issues. Make the most of it!

Of course your magazine has tons of great niche content, but does your audience engagement seem a little flat? Is your team pondering ways to reach your readership in more meaningful ways?

Many publications have themed issues, but here’s a niche magazine with a great idea: PracticeLink Magazine, a career advancement resource for new and job-seeking physicians, took all the myriad content ideas they had and focused them into four themes: Contracts and Compensation; Quality of Life; Job Search and Interview.  These four themes were right-timed as special issues to meet the needs of their readers’ job search.

Niche Media HQ: What inspired your magazine to create four themed issues? Why do you think it works?

We had a lot of great content, but the timing was happenstance. How could we make it easier for physicians to digest the information? How could we make it easier to sell? How could we make each issue one that advertisers didn’t want to miss?

For PracticeLink Magazine, the answer was themed issues. We organized our quarterly issues so that the content arrives right as physicians in training are about to undertake that step in their job search. This increased our relevance to readers, which in turn increased the desire of advertisers to participate. It also helped us organize our marketing efforts around those same themes.

Niche Media HQ: Can you share with us a few details about the results, such as readership increases, more advertising sold, increased revenue, etc?

Our first complete year of themed issues just resulted in being named the American Society of Healthcare Editors’ Publication of the Year! We’re a controlled circ publication, so our readership is constant—but we’ve seen our reader involvement increase. We hear more than ever from the physicians we reach and there is much more engagement. Enough feedback, actually, that we’ve started showcasing user testimonials in our magazine each quarter. 

So yes, maybe your magazine has themed issues throughout the year already. But take PracticeLink’s example and take a look at how those themed issues can be organized and timed to meet your readership’s needs. Are you putting the audience first vs your magazine’s priorities? Give it a try, we bet you will be happy with the results!

More about Laura & PracticeLink: Laura Jeanne Hammond is editor of the quarterly PracticeLink Magazine, which is read by 85,000 residents, fellows and practicing physicians each quarter. The magazine is the companion publication to PracticeLink.com, the most widely used online physician job bank.

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Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com  Check it out!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ
– Google+: +NicheMediaHQ

Summer of Niche 2014: Habitat Magazine iPad Innovation Creates New Revenue!



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This special interest consumer & B2B hybrid shares their newest iPad strategy for success.

Editor’s Note: This is the first feature of Niche Media HQ’s 2014 Summer of Niche Magazines. We’ll be featuring niche magazines and their great ideas all summer long! Drum roll, please………..              

Who: Carol Ott, Publisher and Editor-n-Chief, HABITAT Magazine

Great Idea: Dwell on this iPad strategy: Instead of just doing the typical print and digital versions, Habitat Magazine turned their iPad version into shorter, weekly bites and now offers additional sponsorship opportunities to go along with the new format.

Carol shares with us:

“We are tweaking our iPad version, breaking it down into weekly bites, and selling sponsorships. To promote this, and to give the sponsor additional play, we produce weekly videos that appear on our website (and brand the sponsor) and in the app. Sponsors also get play in print.” [Read more…]

Build Engagement and Brand Awareness in Your Niche with a Leadership Series (Summer of Niche)



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Niche your niche by creating a Leadership Series. Here’s how “Florida Doctor Magazine” did it.

The Summer of Niche series is winding down as we approach September. We’ve had so many great ideas from innovative publishing professionals! We send a big “thank you” to all publishers who have participated and shared great ideas with the niche media world.

Next up, a Florida niche magazine  for Doctors shares their latest prescription for success…

Who: Vanessa Wells, Editor and Community Manager of Beson4 Media

Niche Magazine: Florida Doctor – North

Audience: Healthcare professionals in the 9-county area of Northeast Florida, including 8 hospitals as well as major healthcare centers

GREAT idea: Create a CEO LIFE  series—instead of just writing the typical one or two articles featuring CEOs, they decided to create a series of personal, one-on-one interviews with the CEOs and the Editor. The focus for the interviews is business AND lifestyle.

The results: Their enewsletter’s open rate has exceeded a 20% threshold on a consistent basis since the series began. Brand awareness has seen a noticeable lift – plus the magazine (and editor!) has name recognition with the industry’s elite. Now the magazine hopes to eventually grow the CEO LIFE series into a live event as well.

Vanessa tells us how her magazine team did it: [Read more…]

Summer of Niche: How to Create a Successful Community Partnership for Long-term Success



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For Food & Spirits Magazine, connecting with its community in a meaningful way was a win-win decision.

Magazine: Food & Spirits Magazine based in Omaha, Nebraska. B2C magazine, 5 years old and going strong!

Great Idea: Creating a successful community partnership that expands brand awareness, strengthens long-term business relationships and more.

(Editors Note: This post is going to warm your heart and melt your ice cream, we are not kidding.)

We recently talked with Erik Totten, Publisher of Food & Spirits Magazine in Omaha, Nebraska recently about a really-great-idea and how they took it to the next level:

“In our just released issue, we creatively partnered with one of our local high schools. We’ve worked with the journalism department to have them create a two-page spread on the high school’s culinary department. We also found a sponsor to fund the effort. It’s been one of the best things we’ve ever done to engage our audience and build community while making some strong evangelizers from the school administration, teachers, students and their families.” [Read more…]

Dairy Foods Magazine Kicks Up Branding and Revenue with Contests



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Jim Carper of Dairy Foods magazine tells us how they increased reader engagement, brand awareness and revenue with a successful contest program.

This is a part of Niche Media HQ’s Summer of Niche Magazines. We’ll be featuring niche magazines and their great ideas all summer long!

Who: Jim Carper, Editor in Chief

B2B Publication:  Dairy Foods Magazine

Great Idea: Create a contest program to expand your brand and ramp up revenue.

In Jim’s own words:

“We developed a “best new dairy products of the year” contest that drove traffic to the website, bumped up social media activity and even inspired one contestant to create a contest of their own.”

“How did we do it? The editors selected 25 great new dairy products introduced in 2012. We selected 10 as the Editors’ Choice. We also invited visitors to vote for their favorites among all 25 nominees, including a People’s Choice category.” [Read more…]

There Are No Flops – Only Chances to Revitalize Your Magazine!



IndustrialWeighandMeasureEditors Note: This is the first feature of Niche Media HQ’s Summer of Niche Magazines. We’ll be featuring niche magazines and their great ideas all summer long!

Who: Dave Mathieu, Industrial Weigh & Measure
Great Idea: When life gives you lemons…don’t be afraid to create a new recipe for lemonade. Dave took a struggling B2B magazine and an industry event that flopped and turned it into an opportunity to experiment with size, page count, ad sizes, and audience and ended up with a revitalized  and re-branded magazine!

In Dave’s own words:

“I’m the publisher of a small magazine formerly called Weighing & Measurement that has been representing the Scale Industry since 1914.  After hosting a trade show for Scale Industry Dealers in Oct. 2011, it was a complete flop. I sold 23 booth spaces and had only 25 attendees.”

“I was ready to shutter the magazine.  I figured, what the heck–it’s dead now for sure–NONE of these vendors are going to advertise after this.” [Read more…]