Don’t Just Slap Up a Paywall. First, Define Your Digital Value Proposition.



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Don’t leave $$$ on the table! CEO Rob Ristagno shares his insights on defining your Digital Value Proposition.

Research shows content creators leave over a billion dollars per year on the table by not offering digital membership programs. These membership programs include access to premium content and, potentially, other products, services, and benefits. The challenge is: you can’t just put up a paywall and hope customers will pay for your gated content.

You need to thoughtfully develop a value proposition for your digital membership program.

ConversionXL, a digital consultancy, explains, “value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button.”

I concur. I’ve experienced at least double digit growth when I’ve worked with brands to refine their value proposition and how it is communicated.

Three Parts to a Digital Membership Value Proposition [Read more…]