Looking for a way to pump up sales this summer? Team Call Zones might be the answer.
A client shared with me recently that their advertising sales reps lacked focus – they were dazed and confused. I immediately asked about daily call volume tracking and client tracking in their Customer Relationship Management tool. These CRM tools were not in place and would not be in place for several weeks, even if the ad sales manager liked the idea.
So here’s an idea that I have seen work in markets big and small–and it has also worked well in consumer and B2B markets:
- Team Call Zones are set, specific times of the day where sales reps call new prospects or old clients for 35 minutes non-stop.
- They are allowed 2 minutes between calls to research the next call. [Read more…]