Ad Sales Recap: Voice Mail, Cold Calls, and Gatekeepers, Oh My!



Telephone

Make the telephone your ad sale friend again by mastering cold calling, voice mail, and getting past the gatekeepers.

Carl Landau, Niche Media’s Grand Poobah, has extolled the benefits of picking up the phone for magazine print and online ad sales and argues that calls can be more effective sales tools in a digital age.

We’ve gotten a lot of questions about what to do when that magical sales call is stopped short by a gatekeeper or ends up as a voice mail. Is all hope lost? Will you never get to talk to a decision maker and get that sale? Should you just go back and hide in your email?

Never fear! Ad sales aces Bonnie Dodson (Advertising Manager at Loss Prevention) and Daniel Stone (Innovator and Publisher of Study Breaks) have shared their best ideas with us for getting your sales calls back on track.
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