Social Media Revenue for Niche Magazines? It Does Exist!



Social Media is not a buzz word any more. It’s a integral part of doing business for everyone now. At least is should be if you don’t want to get left behind. Left behind with the people who still bust out a paper map to search for the nearest pay phone. Billions of Facebook fans  “like” and Tweet is now very much a verb, but most niche magazines still struggle with one simple fact:  How do we make any money with social media?

Implementing even one new idea can have a HUGE return! Have fun with 50!

Sponsored product tabs, posts/tweets, and contests can increase your magazine’s revenue AND keep your page fresh for your fans!

Here are my 10 tips to get you started:

1. Most niche magazines have more Facebook fans than People, GQ and Rolling Stone magazine! This is a selling point with advertisers!

2. Create new tabs to highlight sponsored product debuts. If you do not know how, Google it or hire a consultant. [Read more…]

Don’t Look Now, But Social Media’s More Mainstream Than Ever Before



The story:  Facebook fatigue is settling in: 27% of U.S. Facebook users plan to spend less time on the site in 2013, according to a study from the Pew Research Center’s Internet & American Life Project. (See the study.)

The reality:  Facebook isn’t fading away. For starters, 69% of Facebook users surveyed in the same Pew study say they plan to spend ticon_facebook30x30he same amount of time on the site this coming year. And the study notes the “vast majority (92%) of all social networking site users maintain a profile on Facebook.”

Speaking of staying power, Twitter just inked a big deal with American Express. That’s right, the short-form social media site twitter-icon30x30that everyone used to mock for its trivial posts just signed a deal with the mainstream financial services company that allows Twitter users to buy products for the first time directly on the service.

icon_linkedin30x30 LinkedIn,  which already has proven to be the strongest of the social media companies when it comes to stock performance,  recently extended its uninterrupted streak of exceeding analysts’ projections for both earnings and revenue. Read more.

Tumblr And Tumblr, the fast-growing blogging platform that last fall stormed into the top 10 for traffic among all sites, just added a “notifications” feature that figures to make it more addictive than ever.

It’s not just these sites that are drawing intense interest.There’s also Pinterest, Instagram, Google+ and a host of others, with more social media competitors surely on the way.  PinterestInstagramGoogle plus 30x30

Previous Pew Internet surveys illustrate the increasing pervasiveness of Social Media. In September of 2009, for example, 47% of online adults used social networking sites. Today 69% of online adults — more than half of the entire adult population in the United States — use an online social network. On a typical day nearly half of all adult internet users access a social networking site.

So no matter how strong your print product might be, it’s time to take a close look at how you can use (or expand your use) of Social Media. The future is now. What’s your plan for 2013? Share what works with us and niche magazine world on Facebook or Twitter.

*************

Joe Rassenfoss Mug Shot   Author Joe Rassenfoss owns R&R Media, which specializes in social media. Contact him at joe@joerassenfoss.com

 

Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com  Check it out!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Network
– YouTube: NicheMediaHQ

 

Images from freedigitalphotos.net