As a niche magazine ad sales person, we are willing to bet you sometimes face the challenge of not having huge traffic numbers to tout about your publication’s website. It happens.
But don’t despair.
Here are 5 quick tips to help you sell advertising when your website traffic stats are not so compelling:
- Bone up. First, fully analyze your magazine’s website analytics so you understand exactly what they mean. Ask for help if you need it. Remind your advertisers that even if your website attracts only 200 eyeballs instead of 20,000, it’s the quality of the audience and conversion rates that matter.