Mike Agron, Co-Founder of WebAttract and Niche Digital Conference speaker, recently teamed up with us to host our very first ever webinar. In the past, we really thought webinars sucked for the most part, bored in the first 10 minutes by many we had attended. Mike showed us the light, how webinars done right can provide high quality content to our audience and survey them at the same time. And then there’s the lead generation, additional revenue stream potential, brand awareness, live interaction and all that good stuff.
Q: How is social media used to attract registrations for webinars?—Joseph, B2B, Niche Publisher
A: Social media, such as LinkedIn, are a great way to attract an audience that would have a specific interest in your topic to register. We use it all the time. For example, if you manage or are part of a LinkedIn special interest group, and you have a webinar coming up, you can post the webinar as an event– but sometimes groups are not that keen about that, as it could sound too much like a sales pitch. So I suggest you start a conversation with the group by asking as question or having them weigh in on a topic and then based on the conversation you can talk about the webinar.
Or another a great way to stimulate interest is to post some answers from questions asked at your last webinar, especially if what was discussed is topical to your group…….. (Editor’s Note: You are now experiencing the 5th dimension…..) [Read more…]