We love niche magazines and their publishers so much that seven years ago we made an award just for them: The Nichee Award!
Nichee Awards capture the spirit of niche magazines and recognize the creative talents of the very best niche publishers. Judges take into account the size of each magazine’s market and the needs of the specific niche it serves to create a level playing field. These magazines all do what they do well, find innovative ways of serving readers, and find creative ways to generate revenue.
We had an outstanding group of magazines this year and gave a record seven awards this year! Here are this year’s winners and what makes them great:
We had a tie between Process and Multi-Unit Franchisee for Best Niche B2B Magazine.
Process is beautifully designed and printed, but it is more than just a pretty face – it combines innovative design with solid content for its readers.
Multi-Unit Franchisee does a great job of talking to the day-to-day needs of its audience. It delivers solid business information, profiles, and case studies with concrete, real-world examples.
We recognized three Consumer magazines – each with a different focus.
Best Niche Consumer Lifestyle Magazine: VegNews. Our judges’ comment after reviewing this vegan lifestyle magazine: “they do everything right.”
Best Niche Consumer City/Regional Magazine: CHARLIE: Celebrating Progressive Culture in Charleston. This magazine has a great interplay between digital and print. It started as an online-only magazine and then made the jump to print with art-house quality, long shelf life special issues without duplicating content. Both the print and digital versions are solid resources for anyone living in Charleston, SC.
Best Niche Consumer Hobbyist Magazine: Bird Watcher’s Digest. This magazine combines great content, compelling photography, and a pocket-sized form factor that’s just right for its audience.
Sometimes we want to recognize a magazine for a particular outstanding feature. This year we had to give a shout out to both Marions-Nous and Lawn & Garden Tractor.
Best ROI Strategy: Marions-Nous – Let’s Get Married. From packaging to production values to sheer, overwhelming volume of ad pages, this regional wedding publication makes a statement to advertisers and readers.
Extreme Niche: Lawn & Garden Tractor. Just when you think you’ve addressed the smallest audience possible, you find a finer slice. We encourage target interest publishers to “niche their niche”, and L> is a perfect example – Ertel Publishing also publishes Antique Power and Vintage Truck.
The Nichee Awards party was held at Gordon Biersch in Tempe, AZ on February 13, 2013 – the final day of the Niche Magazine Conference. Many thanks to Quad Graphics for sponsoring the great awards party!