Like most people in the event business—I got here by accident. I was a niche magazine publisher for many years. I started out with magazines in the microcomputer programming industry and then went on to hobby magazines about homebrewing beer, winemaking, and craft brewing. Naturally it made sense to start events that integrated with our magazines as we already had a built-in audience.
To give you an idea of how long I’ve been at it: Bill Gates was the keynote of our first computer conference. It took a 5 minute call to him (yes, this is before the Internet when people actually communicated in person) and he said “Fine.” No big deal. Although I’ve sold all 5 of the magazines I’d started and have been exclusively in the event business the past 12 years, I still absolutely love it! We now exclusively put on events for niche magazine publishers.
I’m starting a new blog, Niche Event Nation, to help others in the event business. Maybe you can learn from my successes, challenges, and mistakes? Stay tuned for my upcoming posts about crazy event marketing ideas, pricing strategies, media partnerships, video promotions, and a ton more! You can always ask me questions on Facebook or Twitter. Or you can ask me in person at the upcoming Niche Magazine Conference and Niche Event Workshop in Tempe, AZ on Feb 11-13.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!