L.A. Parent’s Training Wheels Come Off

June 2013 LAParent CoverIn the Los Angeles area, L.A. Parent is all things family. From what to do on weekends to raising children with special needs, L.A. Parent provides families with educational and entertaining content. The award-winning publication recently found itself under new management and in need of an integrated CRM software solution to grow with it.

When Ron Epstein purchased the company in December 2012, he was already familiar with The Magazine Manager® from a former publishing role. He needed to lead their magazine, digital edition and National Parenting Publication Awards into the 21st century. What sealed the deal was The Magazine Manager’s integration with QuickBooks for invoicing.

“It’s a story about taking time to learn, but it’s worth it,” says Ron, adding that he feels that The Magazine Manager® understands the needs of niche publishers, and their software consultant recognized that everyone came to the table with a different level of proficiency. Even though the training wheels have come off, Ron and his staff continue to take advantage of free training webinars and frequently use the video library. Account executives are now creating their own contracts in The Magazine Manager®, saving hours of work, while Ron can see them leave client notes real-time. “I’ve realized how much more productive my team and I can be.”

To learn more about The Magazine Manager®, contact Susan Beattie at (877) 256-0362 or sbeattie@MirabelTechnologies.com, or visit our website.



Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!

– Twitter: @NicheMediaHQ

– Facebook: NicheMediaHQ

– LinkedIn: Niche Media Network

– YouTube: NicheMediaHQ

This “success story” article appears as part of The Magazine Manager’s June Niched Out News sponsorship.


  1. Good stuff! 🙂

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