Niche Magazine of the Month: Fastline

We love niche magazines! Each month we highlight a great niche title or publisher. 

In 1978 Bill Howard (CEO/Founder) produced his first truck publication from his kitchen table. Quickly, the company that would become Fastline grew to five trucking industry publications. The company searched for other industries to serve with a trade publication, and in 1986 purchased two agricultural publications.

Today, Fastline prints and mails 23 publications to 1 million farmers and ranchers in the US and Mexico. is the largest ag equipment database in the world. Over 1 million monthly visitors search for tractors, trucks, trailers, parts and services for their farm operation.

One of Fastline’s readers said he is a “kid in a candy shop” when Fastline arrives every four weeks.

Fastline prides itself on helping both the equipment seller and the equipment buyers (farmers) become more successful by bringing these two hard-working groups together.

This past year Fastline launched two new products: and AgRacer. is a website for women in the agriculture industry. AgRacer allows gamers to race farm equipment. It is a free downloadable app for iPhone and Androids.

This article is part of the July Niched Out News. To read all articles in this issue:

Ad Sales Mania: The Secret to Selling More Ads: Stop Talking!

Digital Oz: How Will You Support Your Digital Platform When Banner Ads Disappear?

Success Story: PMQ’s Pizza Magazine becomes first Godengo+Texterity Publisher to Use Full Digital, Web, and App Suite

Niche Magazine of the Month: Fastline

Content Marketing Tip of the Month: 3 Questions Before You Begin a Content Marketing Program

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